“Playing Fifa in college really accelerated my soccer fandom,” says Dillon Asher from Los Angeles. It’s even gotten younger kids hooked while they’re playing youth soccer and helped deepen their relationship to the game. The game gets people hooked and then they devote themselves to following their new favorite team closely. Every team and brand wants to reach that elusive “millennial” target audience and FIFA helps build new fans every year. This quote from The Guardian article really stood out to us, especially from a marketing perspective. FIFA games are quick and enable multiple people to play at once or rotate in during competitions.
#Fifa 17 series#
If you’re having people immerse themselves for hundreds of hours learning the intricacies of formation and tactics, while analyzing players, clubs, and positions, they’re going to naturally start paying closer attention to the real life game. The Guardian wrote a great article this week on how “ the FIFA series has helped sell soccer to the U.S.” The article notes how it was the perfect “dorm” game with college students congregating around their video game console of choice to play matches against their friends. These are quite impressive numbers for a video game. In the United States, the FIFA series has had a direct and positive impact on increasing soccer’s popularity as outlined by the infographic below. The FIFA Series Helps Shape American Soccer Fandom
#Fifa 17 professional#
The best part is they’ve managed to rally multiple groups of people including: professional athletes – both soccer and across other sports – celebrities, soccer fans, and video gamers in general. The game itself has become bigger than just a game and is a genuine cultural phenomenon both in the United States and abroad. There’s a lot to like about how EA Sports is marketing the FIFA franchise. Not too shabby for a game that’s released with just over three months left in the calendar year. Last year’s edition was the #8 selling video game in the United States during 2015.
Since then, the franchise has gone on to sell more than 100 million copies worldwide and is the best-selling sports video game in the world. It’s a testament to the FIFA brand just how popular the game has become over the years.
#Fifa 17 license#
The first FIFA video game was released way back in 1993 and was the first soccer video game that was able to obtain the actual FIFA license to use real players, clubs, and stadiums. It’s a cultural phenomenon and has played a huge role in building and shaping soccer fans in the United States throughout its history. The EA Sports FIFA series is more than just another video game. FIFA 17 came out earlier this week and if you haven’t played it yet, we suggest you make the time.
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